Small business owners can use SEO to create fast, stable, and user-friendly websites that rank higher in search engines, bringing in more eligible potential customers and increasing conversion rates.
Search engine users are more likely to trust a site that is on the first page of search engine results pages (SERPs) than brands that are not. SEO helps create brand awareness for your company.
If you own a small business, you can use SEO to establish a strong online presence and to outperform your competitors in order to attract new customers and take your company to the next level.
The following are the top 5 Main advantages of Edmonton SEO for small businesses:
1. Websites that are user-friendly
Small business owners may use SEO to make their websites run quicker, easier, and more user-friendly. While the majority of people still adhere to the old concept of SEO, believing that it is solely about optimising for search engines, SEO is now also about enhancing user experience.
Websites that are well-structured, tidy, and uncluttered encourage casual visitors to linger longer, lowering bounce rates and increasing page views. Similarly, highly relevant content (sales pages and blog articles) keeps your followers happy because it helps them find just what they’re looking for on your web by answering their inquiries, resolving their pressing problems, and answering their questions.
When done correctly, on-page SEO makes the users happy, which makes search engines happy as well because they enjoy serving high-quality information to their users.
2. Attract More Clients
Let’s face it: one of the primary reasons for creating a website is to differentiate yourself from the competition and develop your customer base. Otherwise, why would you spend thousands of pounds (£) on marketing? Businesses with an SEO-optimized website attract twice as many customers and expand twice as quickly as those without one.
SEO is potentially the most effective and cost-effective marketing technique available today. It would also only attract consumers who are actively looking for your product or service!
SEO will help bring “targeted” traffic to your website, and eventually more customers to your company, if you are willing to invest a few hours of time, resources, and a small amount of money. SEO will help bring “targeted” traffic to your website, and eventually more customers to your business, than any other marketing strategy you will ever use.
3. Increased Conversions
SEO-optimized websites load quicker, are easier to read and navigate, and work on almost all devices, including mobile and tablet devices. Easy-to-read and navigate websites are more likely to capture and retain the interest of your readers or guests, which means they’re more likely to become loyal customers, subscribers, or repeat visitors.
4. Increase Brand Recognition
Building brand recognition is one of the advantages of achieving higher SERP rankings. When your pages appear on the first page of major search engines like Google, Yahoo, and Bing, your potential customers are more likely to trust your brand over other brands that don’t have a strong web presence when they search for a specific keyword.
That is why small businesses that want to improve their brand recognition (either locally or nationally) should invest in SEO and begin achieving top rankings for the KEY terms that are relevant to their industry. We are no longer in the 1990s, and search engines now play a critical role in determining if the brand can succeed or fail.
5. Eliminate Competition
Let’s look at two companies in the same sector that market identical goods at comparable prices. One of them has a website that is optimised, while the other does not. Given all other factors being equal, which company do you believe would draw more customers from local searches to their website? Which business is more likely to expand and succeed faster?
Search engines and SEO are extremely efficient. If your rivals are using SEO marketing, you must clearly ask yourself why you haven’t done so as well.