Fact: 85% of online users think that a company’s website when viewed on a mobile device should be as good or better than its desktop website.
If you still have a website design that users need to pinch and zoom on their mobile devices to view, then you are more than likely going to lose that user. In fact, it only takes somebody 0.05 seconds to form an opinion about your website that determines whether they like your site or not and whether they’ll stay or leave.
These days, all websites need to have a responsive website design that adjusts based on the pixel width of the website upon which it’s being viewed.
If you have a responsive website, aspect ratio becomes less important, because the priority is filling the screen on every device in a way that is legible, compelling, and easy to navigate.
The best (and only) way to get rid of snap judgements of your website is to improve its design.
